Wounded Warrior Project® Jewelry

A Meaningful Collection for Women—and Men—Who Stand with Our Heroes

Hansa USA is honored to partner with Wounded Warrior Project® (WWP) to create a jewelry collection that celebrates the strength, compassion, and patriotism of Americans who support our nation’s heroes. Our first WWP assortment is being designed specifically for women who want to wear beautiful, meaningful jewelry that reflects hope, support, and love for the brave men and women who have served our country.

This is an underserved audience with deep emotional connection to the WWP mission — mothers, daughters, wives, sisters, and friends — women who carry pride in their hearts and want jewelry that reflects it in a stylish, elevated way.

A Purpose-Driven Partnership

Every piece in the Wounded Warrior Project® Jewelry Collection helps support life-changing programs for injured veterans. A portion of proceeds goes directly to WWP, allowing customers to wear their support while making a real impact.

This partnership reflects Hansa USA’s belief that jewelry can be more than an accessory — it can be a statement of gratitude, unity, and hope.

Designed for Women. Rooted in Meaning.

The women’s collection is being designed with a focus on feminine, wearable styles that incorporate the symbols and sentiments women value most. These are fashion-first pieces with patriotic meaning expressed through subtle, thoughtful details.

Core Women’s Product Categories

Charm Bracelets
Delicate chains or modern links with charms representing:
Hope, Strength, Support, Love, the WWP silhouette, stars, hearts, angel wings, and other meaningful icons.
Necklaces with Charms
Beautiful everyday necklaces designed for layering or wearing alone, each expressing hope, remembrance, support, and gratitude.
Woven Leather Bracelets with Charms
Soft woven leather paired with symbolic charms — blending feminine style with subtle military inspiration.

These pieces are modern, emotional, and wearable for all generations.

Men’s Jewelry Collection

Strength, Legacy, and Patriotism

Alongside the women’s launch, Hansa USA is developing a focused and masculine WWP Men’s Collection inspired by resilience, courage, and the enduring strength of America’s warriors.

These pieces are rugged yet refined — designed for everyday wear by veterans, active-duty service members, first responders, and patriotic men nationwide.

Core Men’s Product Categories

Leather & Chain Necklaces with WWP Branding
Rugged metals and leather with WWP iconography, patriotic motifs, and modern military-inspired details.
ID Bracelets
Durable stainless steel bracelets engraved with:
- WWP logos
- Inspirational words (Valor, Courage, Honor, Strength)
- Patriotic statements
Wedding Bands with WWP Branding
Timeless bands featuring subtle WWP silhouettes or laser-engraved patriotic elements — a meaningful symbol for men connected to service or committed to supporting veterans.
Leather Bracelets with WWP & Patriotic Logos
Modern masculine bracelets incorporating WWP branding, stars, stripes, shields, and other patriotic elements.

This collection provides men with meaningful, wearable jewelry that reflects identity, pride, and purpose.

A New Category for an Underserved Market

Both women and men represent loyal, passionate communities within the patriotic marketplace — yet meaningful, modern jewelry options are limited.

The WWP x Hansa USA collection fills this gap with designs that people want to wear — beautiful, rugged, emotional jewelry with purpose woven into every detail.

Broad National Distribution Strategy

To maximize reach and impact, Hansa USA will introduce the Wounded Warrior Project® Jewelry Collection across a broad network of U.S. retailers:

Department Stores

Full-line and off-price retailers nationwide.

Shopping Clubs

Military Exchanges

Big Box Retailers

and other broadline retailers.

Online Retailers & Marketplaces

and major ecommerce platforms and marketplaces.

This multi-channel strategy ensures that both women's and men’s WWP jewelry is accessible to patriotic Americans everywhere.

Jewelry with Heart, Hope, Strength, and Purpose

The Wounded Warrior Project® Jewelry Collection is created for women and men who embody resilience, compassion, and patriotism. Every charm, every engraving, and every design element carries a story — a way to honor those who have served while wearing something beautiful, personal, and meaningful.

Fashionable. Purposeful. Patriotic.

A jewelry collection for all who proudly support America’s heroes.